You can download all the training materials you need for this course here:
Day 1
Digital Transformation Framework
Think Forward – Understanding The Rules of Social Media
Day 2
Full Social Media Calendar with Content Planner
Social Media Strategy Exercise
Digital Transformation Strategy Exercise (MS Doc)
Digital Strategy Case Studies (Nursery Template)
Digital Strategy Case Studies (A Learning Institution)
McKinsey Value Proposition Pitch Narrative
30 Brands with the best digital marketing initiatives
More Reading & Personal Development
Consumer Behaviour
Rodriguez, B. 2018. Putting customer experience at the center of digital transformation. Available: https://sloanreview.mit.edu/article/putting-customer-experience-at-the- center-of-digital-transformation/ [2018, July 31].
Salesforce. 2018. Customer expectations hit all-time highs. Available: https://www.salesforce.com/research/customer-expectations/ [2018, July 31].
Salesforce. n.d. State of the connected customer. Available: https://c1.sfdcstatic.com/content/dam/web/en_us/www/documents/e-books/state- of-the-connected-customer-report-second-edition2018.pdf [2018, July 31].
Smart Assistant. 2016. Consumers in the digital age: what they expect and need from you. Available: https://cdn2.hubspot.net/hubfs/519470/2016_Consumer- Expectations-Report.pdf?t=1485898941143 [2018, July 31].
Smith, S. 2018. Customer expectations: 7 types all exceptional researchers must understand. Available: https://www.qualtrics.com/blog/customer-expectations/ [2018, July 31].
Tanford, S., Baloglu, S. & Erdem. M. 2012. Travel packaging on the internet: the impact of pricing information and perceived value on customers choice. Journal of Travel Research. Available: http://journals.sagepub.com/doi/10.1177/0047287510394194
Wilson, A., Zeithaml, V., Bitner, M.J. & Gremler, D.D. 2016. Customer expectation of service. In Services marketing: integrating customer focus across the firm. Rev. 3rd ed. London: McGraw-Hill Education.
World Economic Forum. n.d. How companies can win the race to meet customer expectations. Available: http://reports.weforum.org/digital-transformation/the- race-to-meet-customer-expectations/ [2018, July 31].
Digital Transformation
Brooks, G., Smets, M. & Stephen, A. 2018. Understanding chief digital officers: paradoxical protagonists of digital transformation. Available: https://www.sbs.ox.ac.uk/sites/default/files/2018- 10/UnderstandingChiefDigitalOfficers.pdf [2018, November 19].
Capgemini Consulting. 2011. Digital transformation: a roadmap for billion-dollar organisations. Available: https://www.capgemini.com/wp- content/uploads/2017/07/Digital_Transformation__A_Road-Map_for_Billion- Dollar_Organizations.pdf [2018, November 2].
Choudhuri, S. 2018. 5 Steps for developing a digital transformation strategy. [Blog, 25 January]. Available: https://www.liaison.com/blog/2018/01/25/5-steps-developing- digital-transformation-strategy/ [2018, November 2].
Deloitte. 2016. Thinking big with business transformation: six keys to unlocking breakthrough value. Available:
https://www2.deloitte.com/content/dam/Deloitte/us/Documents/process-and- operations/us-sdt-think-big-business-transformation.pdf [2018, November 2].
Digiperform. 2015. How Asian Paints used digital marketing transformed its business. Available: https://digiperform.com/asian-paints-digital-marketing-transformed- business/ [2018, November 2].
© 2018 University of Oxford All Rights Reserved
getsmarter.com | info@getsmarter.com
+44 203 457 5774 (UK) | +1 224 249 3522 (US) | +27 21 447 7565 (SA)
digital – is key (Turchi, 2018).
Now that you have worked through this casebook, refer to the framework and imagine yourself as a CDO before engaging with the class-wide discussion forum included in this
unit.
Page 14 of 15
Digital Marketing Institute. n.d. Digital transformation: 5 examples of organizations that excel. Available: https://digitalmarketinginstitute.com/the-insider/01-11-17-digital- transformation-5-examples-of-organizations-that-excel [2018, November 2].
Goldberg, E. 2018. Digital doyenne: Carissa Ganelli leads Subway’s digital transformation. Available:
https://www.franchising.com/articles/digital_doyenne_carissa_ganelli_leads_sub ways_digital_transformation.html [2018, November 2].
Trites, D. 2017. Under armour transforms into world’s largest digital fitness brand. Available: https://www.forbes.com/sites/sap/2017/03/15/under-armour- transforms-into-worlds-largest-digital-fitness-brand/#57ec410331e3 [2018, November 2].
Turchi, P. 2018. The digital transformation pyramid: a business-driven approach for corporate initiatives. Available:
https://www.thedigitaltransformationpeople.com/channels/the-case-for-digital- transformation/digital-transformation-pyramid-business-driven-approach- corporate-initiatives/ [2018, November 2].
Wallace, B. 2018. A look at the role of the chief digital officer. Available: https://hackernoon.com/a-look-at-the-role-of-the-chief-digital-officer-f72bf483627e [2018, November 2].
oxford.ac.uk