The instructor-led Advanced Digital Advertising programme is designed for marketing and advertising professionals involved in the day-to-day management of advertising campaigns and strategies.

The practical course builds upon the existing knowledge of participants; helping you polish your skills in line with international standards and best practices. The workshop-style programme utilises real-world case studies to illustrate the principles taught.

Learning Outcome:

  • Gain a thorough understanding of the major digital advertising platforms and learn how to utilise an omni-channel advertising strategy.
  • Learn how to get the most out of your advertising budget and achieve higher RoI through a streamlined campaign process.
  • Learn how to integrate tracking and analytic tools to create dynamic and automated reports for enhanced decision making.
  • Get a 2-month work experience as you manage digital campaigns for real businesses throughout the course.
  • Understand advertising objectives, when & how to use the relevant platforms to achieve your goals.
  • Get the tools you need to start or grow your business as a Digital Advertiser.

“The Advanced Digital Advertising Course is a workshop-style programme that uses real-world businesses, projects and case studies to deliver a practical work experience.”

The Syllabus


Marketing Analytics & Reporting

  • Automated Reporting & Visualisation
  • Tracking & Pixels Installation
  • Measuring & Communicating RoI
  • Measuring Value
  • Google Tag Manager
  • Google Analytics
  • Business & Platform Analysis

Advertising Objectives & Intent: Creating High Performing  Ads

  • Lead Generation
  • Conversion
  • Traffic Generation
  • App Installs
  • Video Views
  • Shopping Ads
  • Location / Event Based Advertising
  • Search Ads

Omni-Channel Digital Advertising

  • Ideation & Campaign Planning
  • Practical Workshop
  • Facebook / Instagram
  • Twitter
  • Snapchat & TikTok
  • YouTube
  • LinkedIn
  • Search Engines
  • Audience Networks & Websites, Blogs

Advanced Pay-Per-Click Advertising

  • Keyword Research
  • Google Adwords
  • YouTube Advertising

Mobile Advertising

  • Creating content for mobile
  • Mobile Content Advertising Platforms


  • Introduction to retargeting
  • Setting up retargeting Ads

Email Marketing

  • Ethical Contact Generation Tactics
  • A look at email marketing platforms
  • Improving Open Rates
  • Email Automation
  • Email Integration with Advertising Platforms

Complimenting advertising efforts with SEO

  • Optimising Websites and Landing pages
  • Conversion Tactics: Best Practices for landing page designs
  • Keyword Research
  • Optimising Social Media content
  • Case Study: SEO on WordPress Websites

Brand Safety

  • Online Reputation Management
  • Social Listening

Work Experience

  • 2 Months practical work experience with Rhics Ltd, UK.
  • 1-2-1 Mentorship
  • Post-Training Support

Bonus Module: Starting a Digital Advertising Consultancy

Return on Investment

  • Improved Reputation

    Good advertising strategies can help communicate the value propositions of any organisation. This will in turn drive engagement, promote customer trust, enhance the reputation of the organisation and open up new opportunities.

  • Achieve Higher ROI on Ad Spend

    This course will help streamline your ad strategies and budgets, helping you cut out waste and achieve a higher ROI on ad spend.

  • Verifiable Work Experience

    You will get practical work experience in the fast-moving world of digital advertising. From day one, we will immerse you into real-world situations from a number of industries to hone your skills.

  • Moneyback Guarantee

    We guarantee you value for your money. Therefore if you take this course, apply the principles taught, and don’t find them useful, we will refund you the full cost of the program.

Course Dates:

1st Nov – 8th Dec 2021

Mondays & Wednesdays weekly

5.30pm – 8.30pm GMT  /  12.30pm – 3.30pm ET


Feedback & Testimonials from Participants

Course Details

Dates & Times:

1st Nov. 2021 – 8th Dec. 2021

Mondays & Wednesdays every week

5.30pm – 8.30pm GMT (Africa, UK & Europe)

12.30pm – 3.30pm ET (Caribbean & USA)

Course Fees:

$549 (Early bird) / $889 (Standard)

Training Details:

$549 – Earlybird Registration ( Ends  on the 5th October 2021)

$889 USD: Standard Registration


Contact Info:


Phone: Whats App: +44 7759 301221  |  UK & Europe: +44 333 011 5951  |  Africa: +2349082909849

Register for Training:

    Are you a decision maker at your organisation? YesNo

    Can we contact you about future Programmes? YesNo

    About The Facilitator


    Christian Junior

    Mr. Christian Junior is an award-winning international speaker and trainer who is passionate about human capital development and value creation through technology. He is the Founder & CEO of RHICS, an international Digital Agency headquartered in London, UK. He has over 10 years of practical experience in the Information & Communication Technology industry.

    Christian, a double Oxford university certified Digital Marketing & Fintech strategist has consulted for multiple international clientele on various IT projects.

    A firm believer in knowledge & skills transfer, Christian, travels around the world educating business leaders on cost-effective IT strategies for achieving excellent customer service, brand awareness, maximum productivity, and profitability. He has trained and influenced over 1,000 business owners across 10 countries in Europe, Africa & The Caribbean.

    Christian has led conversations on Credit Union value creation through technology at The World Council of Credit Union & The Caribbean Confederation of Credit Union Conventions.

    He was recently featured in the Financial Times 2019 list of UK’s 100 most influential Black, Asian and Minority Ethnic (BAME) leaders in tech.

    About The Organisers


    Rhics Technology

    Rhics is a creative digital agency headquartered in London, UK with branches across 4 continents. We specialize in Digital Strategy, IT Consultancy, Cyber Risk Management, Digital Marketing, Social Media Management, Mobile & Web Application Development, Design & Branding.

    We have a proven history of creating online success for global organizations via our suite of services offerings. We help define your goals, create effective strategies, build easy-to-use applications, and design award-winning systems that communicate the desired message.

    Our process unites talent & passion with discipline.

    We are committed to providing affordable Digital Transformation education to the world.