When considering all the factors that go into starting a business creating a logo should be one of the top priorities. A logo can pull in customers or turn them away. A logo can present you as a competent company able to meet customer needs or as an unprofessional and disorganized company. Deciding on a logo is paramount to the success of your business. With so much competition today, a company has one chance to impress and attract, and a logo is the starting point.
The purpose of a logo is for identification of a person, product or service. It is the foundation of your brand, the entire narrative upon which your brand is built. Everything about a logo’s design should be done with intention because a logo is a strategic marketing tool in business. For example, brands use color in their logos and because colors trigger emotion it is used strategically in logo designs. Google famously tested 40 different shades of blue in its logo to see which one performed the best. Knowing how colors evoke feelings and moods is important for creating a logo. The same is true for fonts, a logo has to be legible at all sizes. A logo has to look good when scaled down for formats like letterhead or used in larger formats like posters, billboards, and television. In 1997, BBC a broadcasting giant in the UK straightened up its slanting logo and changed the font in order to look better on screen. The changes were well received as it solved problems present in the earlier form.
When creating a logo all elements must be decided with uttermost attention to the overall vision of the company.
Though there are a number of DIY options for logo designs, these are not the best route when you want your logo to:
- Look professional
- Be unique i.e. originality
- Be protected from copyright issues
At Rhics technology we understand that the logo is a powerful asset to your brand, often the first impression with customers, hence its design is extremely important. We have designed attractive and effective logos for multiple businesses in diverse industries, such as the Lagos tolling company, Sackville travel, Saint Lucia, amongst others. If you are in need of a logo design that will distinctively set you apart from your competitors and attract customers, get in touch with us today.