What Benefits Can Technology Bring to Small Businesses?

“It is not the strongest of species that survives nor the most intelligent that survives. It is the one that is most adaptable to change”- Charles Darwin Businesses that adapt to changes and trends will not just survive but also thrive. The argument that small businesses cannot compete with industry giants has been dented with…

Competition or Co-opetition?

Coopetition is the process of cooperation between companies that are otherwise considered competitors. Digital platforms have made it easy & necessary for companies to engage in coopetition through data sharing and streamlined processes; leading to business growth & increased customer networks.