About the Seminar:
According to the National Institute for Women & Technology, as at 2017, “women held 57% of all professional occupations, yet they held only 25% of all computing occupations. And the numbers are even lower when considering women of color; for example, Latinas, Black & African women hold only 1% and 3% of these jobs, respectively.
Furthermore, even fewer women are found in software development, technology leadership, or the other kinds of key roles that have a significant influence on future innovation. Consider that 88% of all information technology patents (from 1980–2010) are invented by male-only invention teams while only 2% are invented by female-only invention teams.
This seminar organised in partnership with EMPRETEC Guyana aims to address the issue of lack of women in technology in Guyana; particularly providing an actionable framework for entrepreneurship pathways within IT.
Who Should Attend:
This one day seminar is aimed at entrepreneurs or individuals seeking to grow or start a business in IT through cost-effective digital strategies.
At the end of this seminar, participants will have clear ideas of business start up entry points in IT. Some topics covered include:
- Digital Marketing & Online Advertising
- Social Media Management
- Starting & Maintaining an Online Business
- Search Engine Optimisation
- Blogging & Content Creation
- Web Design & Programming
- Selling Online: eCommerce Stores
- Digital/Cloud Service Delivery
Hear from Previous Participants
Participants will leave this session equipped with knowledge of business opportunities in IT for women. Specifically, individuals will learn how to start a new business with less than $1000 USD. Existing Business Owners can also learn how to:
- Create digital strategies with high ROI that are closely aligned to the core business objectives.
- Increase online visibility and bottom-line profitability through social media.
- Acquire, retain and extend customers through digital avenues
- Provide rich customer experiences through creation of engaging content
- Acquire new skills for entry into a new industry as a Digital/Social Media Marketer
- Stay up to date with the latest trends in the digital, social & mobile marketing industry.
Previous Event Reviews
Christian’s brain works as quickly as the internet when it comes to digital strategies and marketing ideas. He was free with his advice and guidance and whatever else he thought would help us understand and implement the knowledge into our organisations’ digital strategies. He has an interactive form of training that allows your learning to be as targeted as it can be in a diverse group setting. I am excited and am looking forward to creating and rolling out a full digital strategy for my organisation. Thank you, Rhics!
I just want to thank Christian for journeying all the way to Grenada to do this for us. I think it is a much-needed program at this point in Grenada where we are moving and transition into a time whereby everything is done online.
The greatest takeaway for myself and my team is that we’re able to improve our inbound marketing and sale. Also, how to attract customers, convert them and close them.
The digital age is upon us. Guyana is an right now in the emerging state so internet boom will be upon us soon. Digital technologies, so to speak, should be adopted by everyone. We should transform our current ways of doing things and go digital because that is where the future is.
One of the things I’ve learned so far from this training is that there are so many platforms that you could advertise your business or organization to earn more support or clients. We’ve learned a lot so far.
I’ve learned that we don’t need to fight our competition; we can cooperate to get a co-opetition.
One of the things that stood out to me is the fact that in order for your business to be relevant in this technological age, you can use the different social media platforms to promote your business. It can help you to get more customers.
I found the training in digital strategies for business growth to be a real and practical journey towards my organization achieving a competitive edge in the industry; the finance e industry. It really put in focus our strategic plans; how we target our customers and remain relevant in a digital marketing world.
I’ve been to the business transformation course in Guyana. It was awesome and I encourage all of you to try and get digitally transformed.
I must say this course has been very insightful and I would recommend it for anywhere who is serious about marketing and business growth.
I just completed the Digital Strategies for Business Growth course which was moderated by Christian. This guy is fantastic; he knows his stuff. His delivery mechanisms are fantastic. He’s very conversant with the topic and I would suggest this course to everyone. My main takeaway from this course is that it has opened my mind up to all the possibilities that the social media platforms can deliver value to my customers and as a consequence of that benefit to me and my practice.
Coming out of this training, I have a better understanding of the most cost-effective tools that I can use to market my business.
Tuesday, 30th October 2018
Registration required on a first come first serve basis
Date: Tuesday, 30th July | Time: 10am – 2.30pm