A Practical 3 day training sessions in Barbados, Dominica, Jamaica, Grenada, Guyana, St. Kitts & Nevis, Trinidad & Tobago
The goal of the Programme:
In today’s digital world, developing business models and strategies to grow and sustain your business is absolutely critical.
This practical workshop is designed to help your organisation build visibility and brand credibility and improve your profitability by effectively engaging customers across several media platforms daily. In order to adapt and thrive, organisations need people who can think strategically and harness each wave of digital change to create new value for customers and new opportunities for the business.
The three-day programme, “Digital Strategies for Sustainable Growth” focuses on how businesses can utilize new strategies and business models for their organisations to remain relevant in this digital age. The programme is designed to equip participants with the technical know-how needed to successfully manage organisations in this digital era. It introduces participants to the fundamentals and the relevance of digital strategies in the business environment.
The objective of the programme is to provide an actionable framework for analyzing, designing and implementing strategies that will ensure businesses remain relevant and competitive in an ever-evolving business landscape.
Topics Covered Include:
- Disruptive Digital Marketing
- Strategic Social Media Marketing & Management
- Application of Artificial Intelligence to Business
- Customer Services in a Digital Environment
- Business Analysis: Organisational Goals, Objectives & KPIs
- Value Creation through Technology
- Digital Transformation & Disruption
- Introduction to Search Engine Optimisation
- And many more
Hear from Previous Participants
Participants will leave with a set of planning tools and strategies that can be implemented immediately in their organisation. The cases studies will feature digital trailblazers and traditional enterprises that are adapting to the digital economy. Specifically, individuals will learn to:
- Understand digital platform and how to leverage them for business growth.
- Create value for the business, its people, customers and the society at large
- Understand Platform Business Model and how to implement them for sustainable growth & profitability.
- Create digital strategies with KPIs that are closely aligned to the core business objectives.
- Increase online visibility and bottom-line profitability through digital strategies
- Understand the nuances of delivering service excellence in an online environment.
- Improve overall customer services through automation.
- Design and implement digital transformation strategies with measurable results.
- Acquire, retain and extend customers through digital avenues.
- Provide rich customer experiences through creation of engaging content.
- Increase website traffic and search ranking through practical, industry-standard search engine optimisation techniques.
- Acquire new skills for entry into a new industry as a Digital Strategist, Digital Marketer, SEO Consultant, Business Analyst etc
- Stay up to date with the latest trends in the digital, social & mobile industries
Benefits & ROI
Increased Revenue, Reduced Costs
Digital strategies deliver a higher ROI than other traditional forms of marketing and/or advertising, mainly by generating higher conversion rates in relation to initial costs. A well-planned and implemented digital strategy can significantly improve revenue and reduce operational costs.
Improved Real-time Customer Services
Through daily active engagement, organisations can respond quickly to customer requirements and through social listening, gain valuable insights that aid smarter business decisions.
Increase brand awareness and customer loyalty
Connecting with customers online makes it easier to find your products and services, increase top of mind brand awareness, customer retention and brand loyalty.
Improved Competitive Advantage:
Digital marketing, Search Engines & Social media all provide level playing grounds for businesses as the cost of participation is relatively low or FREE. It keeps you at par with rivals, allowing for keen competition. With social media monitoring, you can gain key information about your competitors, allowing you to make strategic business decisions.
Training fees (USD): See respective locations
- Grenada – $579
- Trinidad – $700
- Guyana – $579
- St. Kitts – $650
- Jamaica – $700
- Dominica – $550
Fees cover for; Tea/Coffee, lunch, training materials & certificates. Delegates get a FREE Digital marketing practical eBook worth $79
Coming out of this training, I have a better understanding of the most cost-effective tools that I can use to market my business.
I enjoyed the hands-on practical aspect of the course. I now hope to reach the international market through a dedicated digital business strategy.
This training has revitalised and motivated me. Where I saw limits before, I now see so much potential and opportunity. Every area touched on was relevant, and is applicable in todays world dominated by social media. The teaching style is excellent and very engaging! It was intense, yet enjoyable. I intend to utilise all that… read more
I really enjoyed the practical approach to the class. Tremendous amount of information and hands-on exercises. Everything was excellent. This class has enhanced my digital marketing strategy for my business.
I’ve learned that we don’t need to fight our competition; we can cooperate to get a co-opetition.
The Digital Business Strategies training was very interactive. I will change my practice by implementing what I have learnt. read more
I just want to thank Christian for journeying all the way to Grenada to do this for us. I think it is a much-needed program at this point in Grenada where we are moving and transition into a time whereby everything is done online.
I just completed the Digital Strategies for Business Growth course which was moderated by Christian. This guy is fantastic; he knows his stuff. His delivery mechanisms are fantastic. He’s very conversant with the topic and I would suggest this course to everyone. My main takeaway from this course is that it has opened my mind…
I’ve been to the business transformation course in Guyana. It was awesome and I encourage all of you to try and get digitally transformed.
The digital age is upon us. Guyana is an right now in the emerging state so internet boom will be upon us soon. Digital technologies, so to speak, should be adopted by everyone. We should transform our current ways of doing things and go digital because that is where the future is.
I loved the practical application of course content and quality of information shared. I have learnt how to implement social media campaigns, establish brand presence and create email marketing campaigns.
One of the things I’ve learned so far from this training is that there are so many platforms that you could advertise your business or organization to earn more support or clients. We’ve learned a lot so far.
I must say this course has been very insightful and I would recommend it for anywhere who is serious about marketing and business growth.
One of the things that stood out to me is the fact that in order for your business to be relevant in this technological age, you can use the different social media platforms to promote your business. It can help you to get more customers.
I found the training in digital strategies for business growth to be a real and practical journey towards my organization achieving a competitive edge in the industry; the finance e industry. It really put in focus our strategic plans; how we target our customers and remain relevant in a digital marketing world.
I like the style of the facilitator. Conversational with practical exercises. The overall training was Excellent! I wish to gain customers and manage my social media pages; sharing more quality content.
The greatest takeaway for myself and my team is that we’re able to improve our inbound marketing and sale. Also, how to attract customers, convert them and close them.
Digital Transformation Strategist, Rhics UK
Christian is an Oxford University certified Digital Strategist with first-rate taught and practical experience gained within the IT industry. He maintains an impressive portfolio of over 300 successfully executed projects within various disciplines.
Christian is the Founder & CEO of RHICS, an international Digital Agency headquartered in London, UK. In this role, he has consulted on numerous IT projects for international clientele; managing stakeholders and workforce spread across several countries. Most recently, he has led the design of projects for brands including Chartered Insurance Institute (CII) London, Virgin Atlantic, British Airways, Co-op Bank, Antigua High Commission London, Caribbean Confederation of Credit Unions (CCCU), Cooling Tech, Edward B. Beharry Group, Standard Chartered Bank amongst many others.
He is also a graduate of Liverpool John Moores University, UK with a BSC in Information technology & Multimedia Computing.
Ms. Judy McCutcheon has over 20 years’ experience as a consultant and trainer, working with major organisations within the Caribbean region, North and Central America. Her areas of competence are in organizational redesign, employee assessment and development and training. She has worked in various industries including, Financial Services, Manufacturing, Hotel and Tourism, Telecommunications, and Retail.
She is a graduate of the University of the West Indies with an MBA in International Business and is currently pursuing a master’s in applied psychology at the University of South Wales.
Mr Aaron Moses has over 35 years’ experience in various senior management roles in Grenada. His career in policy development and management spans across government and the private sector, including banking, manufacturing, marketing, and human resources.
Aaron has served as a general manager and director of several companies in Grenada and as the Head of Human Resources for Cable & Wireless, covering Grenada and St Vincent. He is a former president of the Grenada Chamber of Industry and Commerce, Deputy President of the Senate, a lecturer at the University of the West Indies Open Campus and Policy advisor to a former Prime Minister of Grenada.
Aaron has a passion for the growth and development of people. He has a keen interest in them being able to take control of their finances and to have access to low-cost traditional source of funding, as is evidenced by his years of dedication to the development of the Credit Union movement in the Caribbean. He is currently serving as a Director on both the World Council of Credit Unions and The Caribbean Confederate of Credit Unions.
He has an MBA from the University of Missouri and a BSc in Management and an MSc Telecommunications Regulation and Policy from the University of the West Indies.
Training Dates & Locations
Date: 3rd – 5th April 2019
Time: 9am – 5pm daily
Location: Grand Anse, St. George, Grenada
St. Kitts & Nevis
Date: 23rd – 25th April 2019
Time: 9am – 5pm daily
Location: Fortlands St. Kitts
Date: 30th – 31st May 2019
Time: 9am – 5pm daily
Location: Roseau, Dominica
Trinidad & Tobago
Date: 6th – 8th May 2019
Time: 9am – 5pm daily
Location: Port of Spain, Trinidad
Date: 9th – 10th May 2019
Time: 9am – 5pm daily
Location: Georgetown, Guyana
Date: 14th – 16th May 2019
Time: 9am – 5pm daily
Location: Kingston, Jamaica
UK Head Office
Address: 11 Mowll Street, Oval London SW9 BG, United Kingdom
Telephone: +44 203 950 2355 | +44 7759 301221 (Mobile & WhatsApp)
Twitter: @RhicsTech | Instagram: @RhicsTech