Search Engine Optimization and Brand Discovery


Over 75% of all online experiences start with a keyword search on search engines. Visitors who are searching for products and services want to interact with your business or organisation but do not know you exist.

Join other business owners and top managers worldwide for a scintillating 1-day practical training session in Search Engine Optimization and Brand Discovery for Business Growth.

Aim of the Course:

Over 75% of all online experiences start with a keyword search on search engines. Visitors who are searching for products and services want to interact with your business or organisation but do not know you exist.

Do you know how search engines decide what business to rank and what products and services to display on the first page? We will show you practically how you can get search engines to rank your website, we will show you what you need to do on your website both onsite and offsite. Register here >>

Who Should Attend:

This course is designed for businesses or individuals seeking to improve bottom-line profitability through cost-effective strategies. Such strategies are designed to:

  • Attract & retain new clients
  • Get well-targeted website traffic
  • Improve website conversion and sales.
  • Improve engagement with current clients
  • Provide easy access to information, products and services
  • Improve customer services
  • Reduce costs of operation through automation.
  • The course is also suitable for industry entrants seeking new careers within Search Engine Optimization.

Hear from Previous Participants

Course Description:

With the advancements in technology, individuals are spending more time on their mobile devices than ever before; accessing email accounts, social media and online content. Every day there are over 500 million Tweets, 4.5 billion Likes from 2 billion users on Facebook, 3.5 billion searches on Google and over 2.6 billion emails As such, digital platforms generate a huge amount of data about potential/current customers in real-time — who they are, where they are, what they like, how they buy and how they feel about your brand. There are no better avenues to provide easy access to business content, products and services for such customers than these, which they are already accustomed to.

With the sheer amount of targets to potentially reach out to on these platforms, it would be detrimental to disregard the potential increase in both revenue and brand visibility that is possible through Search Engine Optimization.


Search is the primary driver of traffic to content websites, beating social media by more than 300%. According to research, 93% of online experiences and Internet usage begin with a keyword search; making search engines a focal point for online lead generation. It is estimated that SEO leads have a 14.6% close rate. It is apparent that organisations need clear strategies, like those offered on this course to remain relevant in the digital age or risk being overtaken by their competitors.

This session will unearth practical solutions and strategies for utilizing SEO techniques and other IT platforms towards customer acquisition & retention, increased brand awareness, increase sales & revenue. It will provide an opportunity for individuals without technical expertise to cost-effectively acquire hands-on, practical training on the skills required to run successful SEO campaigns that aid business growth & development. Register here >>

Training Reviews

Learning Outcome:

Participants will gain first-rate taught and practical experiences & use of real-time case studies. Specifically, individuals will learn to:

  • Create digital strategies with high ROI that are closely aligned to the core business objectives.
  • Increase online visibility and bottom-line profitability through search engine optimization.
  • Design and implement targeted marketing and content delivery with real-time results.
  • Acquire, retain and extend customers through digital avenues.
  • Provide rich customer experiences through the creation of engaging content.
  • Increase website traffic and search ranking through practical, industry-standard search engine optimization techniques.
  • Acquire new skills for entry into a new industry as an SEO Consultant.
  • Stay up to date with the latest trends in the digital, social & mobile marketing industry.

Training Date:

21st July, 2020

Benefits & ROI:

Increased Revenue, Reduced costs
Search Engine Optimization delivers a higher ROI, mainly by generating higher conversion rates in relation to initial costs. A well-planned and implemented SEO strategy can significantly improve revenue and reduce operational costs.

Real-time Customer Services
Through daily active engagement, organisations can respond quickly to customer requirements and through social listening, gain valuable insights that aid smarter business decisions.
Connecting with customers online makes it easier to find your products and services, increase top of mind brand awareness, customer retention and brand loyalty.

Improved Competitive Advantage
Search Engines & Email Engines all provide level playing grounds for businesses as the cost of participation is relatively low or FREE. It keeps you at par with rivals, allowing competition with even the largest corporations. With search engine analysis monitoring you can gain key information about your competitors, allowing you to make strategic business decisions. Increased Brand

Credibility & Profitability
Create Visibility and Build Credibility that Increases Profitability by engaging consumers effectively on several media platforms that they utilize daily.

Training Details:


$ 35 – Early Bird Registration (Ends 14th July 2020)
$ 70 – Standard Registration


Contact Info:
Phone: Caribbean: +44 7759 301221  |  UK & Europe: +44 7759 301221  |  Africa: +2349082909849

Register for Training:

    Enter Your Country:

    Trainer Profile: Christian Junior

    Christian is a multi-skilled IT specialist with over 10 years of practical experience in the Information & Communication Technology industry. He maintains an impressive portfolio of over 200 successfully executed projects within various disciplines encompassing; business analysis, marketing, digital advertising, social media marketing/management, UX design, mobile and web development to name a few.

    Christian is the director of RHICS, an international Digital Agency headquartered in London, UK. In this role, he has consulted on numerous IT projects for international clientele; managing stakeholders and workforce spread across several countries.

    Most recently, he has led projects for partners & brands including Virgin Atlantic, British Airways, Chartered Insurance Institute of London, Antigua High Commission London, Caribbean Confederation of Credit Unions, St. Lucia Tourism Board, Jamaica Tourism Board, Tobago House of Assembly, Cooling Tech Caribbean, Sterling Business Network amongst many others.

    A firm believer in knowledge & skills transfer, Christian travels around the world educating business leaders on cost-effective IT strategies for achieving excellent customer services, brand awareness, maximum security, productivity and profitability.

    His hobbies include travelling, football, reading, socialising & “staying connected online”