seo and ppc for business growth

Join us in Lagos, Nigeria for a scintillating 1-day practical training session in Search Engine Optimization and Pay Per Click (PPC) for Business Growth.

Aim of the Course:

The course introduces participants to the fundamentals and business relevance of digital marketing, search engine optimization and PPC. The course will equip participants with the technical skills needed to manage successful SEO and PPC campaigns at minimal costs.

The purpose of this course is to provide an actionable framework for analyzing, designing and implementing targeted brand awareness campaigns (that generate revenue) on readily available social media and other online platforms, The course will critically analyse and provide solutions to the challenges preventing businesses from taking advantage of the vast publicity opportunities offered by these online channels. Register here >>

Who Should Attend:

This short course is aimed at businesses or individuals seeking to improve bottom line profitability through cost-effective digital marketing strategies. Such strategies are designed to:

  • Attract & retain new or younger demographics
  • Get well-targeted website traffic
  • Improve on website conversion and sales.
  • Improve engagement with current clients
  • Provide easy access to information, products and services
  • Improve customer services
  • Reduce costs of operation through automation.

The course is also suitable for industry entrants seeking new careers within PPC and Search Engine Optimization.

Hear from Previous Participants

Course Description:

With the advancements in technology, individuals are spending more time on their mobile devices than ever before; accessing email accounts, social media and online content. Every day there are over 500 million Tweets, 4.5 billion Likes from 2 billion users on Facebook, 3.5 billion searches on Google and over 2.6 billion emails As such, digital platforms generate a huge amount of data about potential/current customers in real time — who they are, where they are, what they like, how they buy and how they feel about your brand. There are no better avenues to provide easy access to business content, products and services for such customers than these, which they are already accustomed to.

With the sheer amount of targets to potentially reach out to on these platforms, it would be detrimental to disregard the potential increase in both revenue and brand visibility that is possible through search engine optimization and PPC.

When combined with Search Engine Optimization (SEO), PPC can generate around 390% more business revenue. Search is the primary driver of traffic to content websites, beating social media by more than 300%. According to research, 93% of online experiences and Internet usage begin with a keyword search; making search engines a focal point for online lead generation. It is estimated that SEO leads have a 14.6% close rate with PPC coming second at 1.7% close rate, leading social media marketing.

All considered it is apparent that organisations need clear strategies, like those offered on this course to remain relevant in the digital age or risk being overtaken by their competitors.

This session will unearth practical solutions and strategies for utilizing SEO techniques, PPC strategies and other IT platforms towards customer acquisition & retention, increased brand awareness, increased sales & revenue. It will provide an opportunity for individuals without technical expertise to cost-effectively acquire hands-on, practical training on the skills required to run successful SEO and PPC campaigns that aid business growth & development. Register here >>

Training Reviews

  • I just want to thank Christian for journeying all the way to Grenada to do this for us. I think it is a much-needed program at this point in Grenada where we are moving and transition into a time whereby everything is done online.

    Dick Noel
    Hubbards Grenada
  • The greatest takeaway for myself and my team is that we’re able to improve our inbound marketing and sale. Also, how to attract customers, convert them and close them.

    Ruth Wilson
    Soarers International
  • The digital age is upon us. Guyana is an right now in the emerging state so internet boom will be upon us soon. Digital technologies, so to speak, should be adopted by everyone. We should transform our current ways of doing things and go digital because that is where the future is.

    Jaswant Persand
    Edward B. Beharry Group Guyana
  • One of the things I’ve learned so far from this training is that there are so many platforms that you could advertise your business or organization to earn more support or clients. We’ve learned a lot so far.

    Mark A. Roberts
    Ministry of Education, Guyana
  • I’ve learned that we don’t need to fight our competition; we can cooperate to get a co-opetition.

    Ariff Shaw
    Edward B. Beharry Group Guyana
  • One of the things that stood out to me is the fact that in order for your business to be relevant in this technological age, you can use the different social media platforms to promote your business. It can help you to get more customers.

    Nerissa Sam
    Public Service Credit Union
  • I found the training in digital strategies for business growth to be a real and practical journey towards my organization achieving a competitive edge in the industry; the finance e industry. It really put in focus our strategic plans; how we target our customers and remain relevant in a digital marketing world.

    Roger Duncan
    Co-operative Bank
  • I’ve been to the business transformation course in Guyana. It was awesome and I encourage all of you to try and get digitally transformed.

    Greg De Gannes
    KFC – Guyana
  • I must say this course has been very insightful and I would recommend it for anywhere who is serious about marketing and business growth.

    Melissa Jones
    Co-operative Bank
  • I just completed the Digital Strategies for Business Growth course which was moderated by Christian. This guy is fantastic; he knows his stuff. His delivery mechanisms are fantastic. He’s very conversant with the topic and I would suggest this course to everyone. My main takeaway from this course is that it has opened my mind up to all the possibilities that the social media platforms can deliver value to my customers and as a consequence of that benefit to me and my practice.

    Gavin Cornwall
    Avantgarde / Pan-American Life Insurance
  • Coming out of this training, I have a better understanding of the most cost-effective tools that I can use to market my business.

    Aarona Moses
    Island Twist – Grenada
  • I contacted Rhics about a web design project, they quickly sent me one of their consultant who was very helpful. In a matter of days my emails were up and running I had myy logo and branding designed, and my website followed a couple of weeks later. They are expert designers, very efficient, professional and affordable: a combination that is very difficult to find these days. I highly recommend them. www.101bookreviews.com

    Greg Loades

Learning Outcome:

Participants will gain first-rate taught and practical experiences from industry leading trainers through lectures, workshops, DIY sessions & use of real-time case studies. Specifically, individuals will learn to:

  • Create digital strategies with high ROI that are closely aligned to the core business objectives.
  • Increase online visibility and bottom-line profitability through search engine optimization
  • Design and implement targeted marketing and content delivery with real-time results
  • Acquire, retain and extend customers through digital avenues
  • Generate higher converting leads via PPC
  • Provide rich customer experiences through creation of engaging content
  • Increase website traffic and search ranking through practical, industry-standard search engine optimization techniques.
  • Acquire new skills for entry into a new industry as a PPC/SEO Consultant.
  • Stay up to date with the latest trends in the digital, social & mobile marketing industry

Training Date:

29th January, 2018

Benefits & ROI:

Increased Revenue, Reduced costs

Digital marketing delivers a higher ROI than other traditional forms of marketing, mainly by generating higher conversion rates in relation to initial costs. A well-planned and implemented digital strategy can significantly improve revenue and reduce operational costs.

Real-time Customer Services

Through daily active engagement, organisations can respond quicker to customer requirements and through social listening, gain valuable insights that aid smarter business decisions.
Connecting with customers online makes it easier to find your products and services, increase top of mind brand awareness, customer retention and brand loyalty.

Improved Competitive Advantage

Digital marketing, Search Engines & Email Engines all provide level playing grounds for businesses as the cost of participation is relatively low or FREE. It keeps you at par with rivals, allowing competition with even the largest corporations. With search engine analysis monitoring you can gain key information about your competitors, allowing you to make strategic business decisions.

Increased Brand Credibility & Profitability

Create Visibility and Build Credibility that Increase Profitability by engaging consumers effectively on several media platforms that they utilize daily.

Training Details:


Fees:
N 30,000 Naira – Early Bird Registration (Before 24th January, 2018)
N 40,000 Naira – Standard Registration
Tea  & Coffee provided.

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Venue:

16 Amodu Ojikutu Street, Victoria Island, Lagos

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Contact Info:
Marilyn Chinwe
Tel: +234 906 233 9657 | Email: marilyn@rhics.uk

Register for Training:

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Trainer Profile: Christian Junior


 

Christian is a multi-skilled IT Specialist with over 10 years practical experience in the Information & Communication Technology industry. He maintains an impressive portfolio of over 200 successfully executed projects within various disciplines encompassing; business analysis, marketing, digital advertising, social media marketing/management, UX design, mobile and web development to name a few.

Christian is the director of RHICS, an international Digital Agency headquartered in London, UK. In this role, he has consulted on numerous IT projects for international clientele; managing stakeholders and workforce spread across several countries.

Most recently, he has led projects for partners & brands including Virgin Atlantic, British Airways, Chartered Insurance Institute of London, Antigua High Commission London, Caribbean Confederation of Credit Unions, St. Lucia Tourism Board, Jamaica Tourism Board, Tobago House of Assembly, Cooling Tech Caribbean, Sterling Business Network amongst many others.

A firm believer in knowledge & skills transfer, Christian travels around the world educating business leaders on cost-effective IT strategies for achieving excellent customer services, brand awareness, maximum security, productivity and profitability.

His hobbies include travelling, football, reading, socialising & “staying connected online”