Join us in Lagos, Nigeria for a scintillating 1-day practical training session in Search Engine Optimization and Pay Per Click (PPC) for Business Growth.
Aim of the Course:
The course introduces participants to the fundamentals and business relevance of digital marketing, search engine optimization and PPC. The course will equip participants with the technical skills needed to manage successful SEO and PPC campaigns at minimal costs.
The purpose of this course is to provide an actionable framework for analyzing, designing and implementing targeted brand awareness campaigns (that generate revenue) on readily available social media and other online platforms, The course will critically analyse and provide solutions to the challenges preventing businesses from taking advantage of the vast publicity opportunities offered by these online channels. Register here >>
Who Should Attend:
This short course is aimed at businesses or individuals seeking to improve bottom line profitability through cost-effective digital marketing strategies. Such strategies are designed to:
- Attract & retain new or younger demographics
- Get well-targeted website traffic
- Improve on website conversion and sales.
- Improve engagement with current clients
- Provide easy access to information, products and services
- Improve customer services
- Reduce costs of operation through automation.
The course is also suitable for industry entrants seeking new careers within PPC and Search Engine Optimization.
Hear from Previous Participants
With the advancements in technology, individuals are spending more time on their mobile devices than ever before; accessing email accounts, social media and online content. Every day there are over 500 million Tweets, 4.5 billion Likes from 2 billion users on Facebook, 3.5 billion searches on Google and over 2.6 billion emails As such, digital platforms generate a huge amount of data about potential/current customers in real time — who they are, where they are, what they like, how they buy and how they feel about your brand. There are no better avenues to provide easy access to business content, products and services for such customers than these, which they are already accustomed to.
With the sheer amount of targets to potentially reach out to on these platforms, it would be detrimental to disregard the potential increase in both revenue and brand visibility that is possible through search engine optimization and PPC.
When combined with Search Engine Optimization (SEO), PPC can generate around 390% more business revenue. Search is the primary driver of traffic to content websites, beating social media by more than 300%. According to research, 93% of online experiences and Internet usage begin with a keyword search; making search engines a focal point for online lead generation. It is estimated that SEO leads have a 14.6% close rate with PPC coming second at 1.7% close rate, leading social media marketing.
All considered it is apparent that organisations need clear strategies, like those offered on this course to remain relevant in the digital age or risk being overtaken by their competitors.
This session will unearth practical solutions and strategies for utilizing SEO techniques, PPC strategies and other IT platforms towards customer acquisition & retention, increased brand awareness, increased sales & revenue. It will provide an opportunity for individuals without technical expertise to cost-effectively acquire hands-on, practical training on the skills required to run successful SEO and PPC campaigns that aid business growth & development. Register here >>
I contacted Rhics about a web design project, they quickly sent me one of their consultant who was very helpful. In a matter of days my emails were up and running I had myy logo and branding designed, and my website followed a couple of weeks later. They are expert designers, very efficient, professional and affordable: a combination that is very difficult to find these days. I highly recommend them. www.101bookreviews.comGreg Loades
We used Rhics for our web development and brochure design projects, I can confidently say that they were excellent. We have received plenty of compliments for the designs created by Rhics. I fully recommend them, best money you will spend. In fact we will use them again shortly for our online publicity and marketing activities. www.tersuslimited.comDebo Agusto
MD - TERSUS Construction Ltd
I have worked with Rhics for the last 7 years on several projects. They have always delivered on time and within budget. Their after sales support to deal with any issues is second to none. They branded our company over 5 years ago and we still work with this corporate ID today. Over the years, we have worked on numerous web design, graphic design, training and other projects with Rhics and I can confidently say they are model professionals. I fully recommend them. www.protenint.comOpy Onas
MD, Proten International
Rhics Technology have been our IT consultants for over 5 years now. They developed our main website as well as websites for my other businesses. I have nothing but strong praise for their excellent service delivery and professionalism. Rhics consultants always go out of their way to ensure all our projects are delivered on time and within budget. I highly recommend Rhics without any hesitation whatsoever. www.g-insurance.netRaymond McMillan
CEO, Global Insurance Services
I really enjoyed the practical approach to the class. Tremendous amount of information and hands-on exercises. Everything was excellent. This class has enhanced my digital marketing strategy for my business.Aleem Yatali
Ministry of Agriculture, Trinidad & Tobago
I loved the practical application of course content and quality of information shared. I have learnt how to implement social media campaigns, establish brand presence and create email marketing campaigns.Gavin Cornwall
Avantgarde & Pan-American Life Insurance
I like the style of the facilitator. Conversational with practical exercises. The overall training was Excellent!
I wish to gain customers and manage my social media pages; sharing more quality content.Rori Heffes-Doon
Wedding Planner & Digital Marketing Course Delegate
- This training has revitalised and motivated me. Where I saw limits before, I now see so much potential and opportunity. Every area touched on was relevant, and is applicable in todays world dominated by social media. The teaching style is excellent and very engaging! It was intense, yet enjoyable.I intend to utilise all that was taught to redefine my brand and develop digital strategies for my companies, and create packages to cater to the needs of those I have the privilege to serve. Thank you for the positive impact you have had on my professional life.Alafia Whiskey
I enjoyed the hands-on practical aspect of the course. I now hope to reach the international market through a dedicated digital business strategy.Abena
The Digital Business Strategies training was very interactive. I will change my practice by implementing what I have learnt. read moreDeon A. Wills
Fire Service Credit Union
Participants will gain first-rate taught and practical experiences from industry leading trainers through lectures, workshops, DIY sessions & use of real-time case studies. Specifically, individuals will learn to:
- Create digital strategies with high ROI that are closely aligned to the core business objectives.
- Increase online visibility and bottom-line profitability through search engine optimization
- Design and implement targeted marketing and content delivery with real-time results
- Acquire, retain and extend customers through digital avenues
- Generate higher converting leads via PPC
- Provide rich customer experiences through creation of engaging content
- Increase website traffic and search ranking through practical, industry-standard search engine optimization techniques.
- Acquire new skills for entry into a new industry as a PPC/SEO Consultant.
- Stay up to date with the latest trends in the digital, social & mobile marketing industry
29th January, 2018
Benefits & ROI:
Increased Revenue, Reduced costs
Digital marketing delivers a higher ROI than other traditional forms of marketing, mainly by generating higher conversion rates in relation to initial costs. A well-planned and implemented digital strategy can significantly improve revenue and reduce operational costs.
Real-time Customer Services
Through daily active engagement, organisations can respond quicker to customer requirements and through social listening, gain valuable insights that aid smarter business decisions.
Connecting with customers online makes it easier to find your products and services, increase top of mind brand awareness, customer retention and brand loyalty.
Improved Competitive Advantage
Digital marketing, Search Engines & Email Engines all provide level playing grounds for businesses as the cost of participation is relatively low or FREE. It keeps you at par with rivals, allowing competition with even the largest corporations. With search engine analysis monitoring you can gain key information about your competitors, allowing you to make strategic business decisions.
Increased Brand Credibility & Profitability
Create Visibility and Build Credibility that Increase Profitability by engaging consumers effectively on several media platforms that they utilize daily.
N 30,000 Naira – Early Bird Registration (Before 24th January, 2018)
N 40,000 Naira – Standard Registration
Tea & Coffee provided.
16 Amodu Ojikutu Street, Victoria Island, Lagos
Tel: +234 906 233 9657 | Email: firstname.lastname@example.org
Register for Training:
Trainer Profile: Christian Junior
Christian is a multi-skilled IT Specialist with over 10 years practical experience in the Information & Communication Technology industry. He maintains an impressive portfolio of over 200 successfully executed projects within various disciplines encompassing; business analysis, marketing, digital advertising, social media marketing/management, UX design, mobile and web development to name a few.
Christian is the director of RHICS, an international Digital Agency headquartered in London, UK. In this role, he has consulted on numerous IT projects for international clientele; managing stakeholders and workforce spread across several countries.
Most recently, he has led projects for partners & brands including Virgin Atlantic, British Airways, Chartered Insurance Institute of London, Antigua High Commission London, Caribbean Confederation of Credit Unions, St. Lucia Tourism Board, Jamaica Tourism Board, Tobago House of Assembly, Cooling Tech Caribbean, Sterling Business Network amongst many others.
A firm believer in knowledge & skills transfer, Christian travels around the world educating business leaders on cost-effective IT strategies for achieving excellent customer services, brand awareness, maximum security, productivity and profitability.
His hobbies include travelling, football, reading, socialising & “staying connected online”