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Digital Marketing Strategies Practical eBook

GBP29.00 GBP10.99

Digital Marketing Strategies eBook

This practical Digital Marketing Strategies ebook aims to provide an actionable framework for analyzing, designing and implementing targeted digital strategies (that generate revenue) on readily available mobile, social media and online platforms.

The digital marketing book introduces participants to the fundamentals and business relevance of digital marketing, search engine optimisation, social media and online marketing platforms. It will equip participants with the technical skills needed to manage successful marketing & advertising campaigns at minimal costs.

Save up to £15,000 on annual marketing expenses with this ebook.

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Save £18, only 10 copies available.

 

10 in stock

Category: SKU: RTDSBG

Description

The Need for this Digital Marketing Strategies eBook

With the emergence of social media and advancements in technology, individuals are spending more time on their mobile devices than ever before; accessing social media and online content. Every day there are over 500 million Tweets, 4.5 billion Likes from 2 billion users on Facebook, 3.5 billion searches on Google and 95 million photos & videos uploaded to Instagram.

As such, social media platforms and search engines generate a huge amount of data about potential/current customers in real time — who they are, where they are, what they like, how they buy and how they feel about your brand. There are no better avenues to provide easy access to business content, products and services for such customers than these, which they are already accustomed to.

Content Outline:

  1. Visibility & Credibility for Profitability – The VCP
  2. Setting up your Facebook Page
  3. Running Facebook Advertising
  4. Twitter for Business
  5. Twitter Advertising
  6. Instagram Business Page
  7. Instagram Advertising
  8. LinkedIn For Business
  9. Advertising on LinkedIn
  10. Introduction to SEO – Search Engine Optimization
  11. Introduction to YouTube Advertising
  12. Email Marketing With MailChimp
  13. Managing Multiple Social Media Accounts
  14. Using and Managing your CRM (Customer Relations Manager)
  15. Introduction to Pay Per Click Advertising – Google Adwords

 

With the sheer amount of targets to potentially reach out to on these platforms, it would be detrimental to disregard the potential increase in both revenue and brand visibility that is possible through digital and social media platforms.

All considered it is apparent that organisations need clear strategies, like those offered in this ebook to remain relevant in the digital age or risk being overtaken by their competitors.

This practical digital marketing strategies ebook will unearth practical solutions and strategies for utilising social media marketing techniques, digital marketing strategies, landing page optimisation, online advertising and other IT platforms towards customer acquisition & retention, increased brand awareness, increased sales & revenue.

It will provide an opportunity for individuals without technical expertise to cost-effectively acquire hands-on, practical digital marketing training in Guyana on the skills required to run successful Digital & Social Media campaigns that aid sustainable growth & development.

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