The practical course builds upon the existing knowledge of participants; helping you polish your skills in line with international standards and best practices. The workshop-style programme utilises real-world case studies to illustrate the principles taught.
- Gain a thorough understanding of the major digital advertising platforms and learn how to utilise an omni-channel advertising strategy.
- Learn how to get the most out of your advertising budget and achieve higher RoI through a streamlined campaign process.
- Learn how to integrate tracking and analytic tools to create dynamic and automated reports for enhanced decision making.
- Get a 2-month work experience as you manage digital campaigns for real businesses throughout the course.
- Understand advertising objectives, when & how to use the relevant platforms to achieve your goals.
- Get the tools you need to start or grow your business as a Digital Advertiser.