A Practical Digital Marketing Training Masterclass
Training Benefits
- Increased Revenue, Reduced Costs: Digital strategies deliver a higher ROI than other traditional forms of marketing and/or advertising, mainly by generating higher conversion rates in relation to initial costs. You will learn how to develop and implement digital strategies that will significantly improve your revenue and reduce operational costs.
- Improved Real-time Customer Services: Through daily active engagement, organisations can respond quickly to customer requirements. You will learn how to analyse data and gain valuable insights that aid smarter business decisions through social listening,
- Increase brand awareness and customer loyalty: You will learn how to connect with customers at each touchpoint, making it easier to find your products and services. Learn how to increase top of mind brand awareness, customer retention and brand loyalty.
- Improved Competitive Advantage: Digital marketing, Search Engines & Social media all provide level playing grounds for businesses as the cost of participation is relatively low. It keeps you at par with rivals, allowing for keen competition. Learn how to leverage tech for business growth.
Hear from Previous Participants
Stefan Sealy
Cathedral Credit Union
The training was very comprehensive and allowed me to learn alot of information that I will use at my organization. The presenter made it very clear and interactive.
Hayden Ferreira
Venture Credit Union
From a Director’s perspective, it provided a basis of understanding to support IT/Marketing initiatives with good balance between technical context and relatable real life applications.
Retesha Smith Boyd
Grenada Union of Teachers Co-operative Credit Union
Training objectives exceeded my expectations. programme will enable us to assess where we are now and develop a plan to deliver value
Learning Outcomes
- Acquire, retain and extend customers through digital avenues.
- Provide rich customer experiences through creation of engaging content.
- Increase website traffic and search ranking through practical, industry-standard search engine optimisation techniques.
- Acquire new skills for entry into a new industry as a Digital Strategist, Digital Marketer, SEO Consultant, Business Analyst etc
- Stay up to date with the latest trends in the digital marketing, social & mobile industries
- Understand digital platforms and how to leverage them for business growth.
- Create value for the business, its people, customers and the society at large through digital marketing
- Formulate digital strategies with KPIs that are closely aligned to the core business objectives.
- Increase online visibility and bottom-line profitability
- Improve overall customer services through automation.
Module Breakdown
Pay-per-Click Advertising
A practical hands-on, step-by-step, guidance on setting up, managing and analysing PPC campaigns across all the major platforms including: Facebook, Instagram, LinkedIn, Twitter, YouTube Google Adwords, SnapChat, TikTok etc.
Mobile Marketing & Hyper-Connectivity
Advancements in technology have made mobile devices easily accessible. Mobile devices have facilitated the proliferation of social media and digital platforms, in turn shaping up the modern customer into a hyper-connected consumer. You will learn the characteristics of the hyperconnected consumer and understand how mobile marketing can be used to add value at each touchpoint of the consumer buying journey.
Analytics & Reporting
Over 75% of online experiences start with a keyword search on the major search engines. Consumers are also increasingly using social media platforms as search engines. It is important that you understand how to optimise your content and assets to ensure organic visibility when consumers search for your products and services online. SEO is an important aspect of digital marketing as it could dramatically reduce the overall cost of advertising.
Strategic Social Media Marketing
A hollistic breakdown of social media platforms. Understand the relevance and application of Facebook, Instagram, Twitter, SnapChat, WhatsApp etc. Understand how to utilise Owned, Earned & Paid media on social media. Understand the role of influencers, seed marketing & word-of-mouth social referrals. Learn how to manage precision targetted and Re-targeting adverts on social media.
Mobile Marketing & Hyper-Connectivity
Advancements in technology have made mobile devices easily accessible. Mobile devices have facilitated the proliferation of social media and digital platforms, in turn shaping up the modern customer into a hyper-connected consumer. You will learn the characteristics of the hyperconnected consumer and understand how mobile marketing can be used to add value at each touchpoint of the consumer buying journey.
Introduction to Search Engine Optimisation (SEO)
Over 75% of online experiences start with a keyword search on the major search engines. Consumers are also increasingly using social media platforms as search engines. It is important that you understand how to optimise your content and assets to ensure organic visibility when consumers search for your products and services online. SEO is an important aspect of digital marketing as it could dramatically reduce the overall cost of advertising.
Programmatic Advertising: LinkedIn, Google, YouTube
Programmatic advertising uses machines and algorithms to purchase advertising display space. This automation leaves more time for humans to optimise, manage, measure, and improve the ads. You will be introduced to pay-per-click advertising platforms such as Google Adwords and LinkedIn. You will learn how to reach targeted audiences based on segments such as demographics, age, social standing, interests and geographical location.
AI & Emerging Technology in Business & Marketing
AI or Artificial Intelligence is a buzz word for businesses these days and rightfully so. AI is changing the business landscape across several industries, yet most businesses haven’t adopted AI because they believe it requires huge technological and/or financial investment. This course will expose you to different applications of AI & emerging technologies in business & marketing. You will develop an AI powered customer service Chatbot.
Value Creation: Goals, Objectives & KPIs
Traditionally, a firm’s value proposition was seen as fairly constant. Products might be updated but the basic value a business offered to its customer was assumed to be constant. New players have disrupted many industries by offering new value proposition powered by technology and platform business models. You will learn how to create Business, People, Societal & Customer values that are closely aligned to the core business goals.
Christian Junior – Lead Facilitator
Digital Transformation Strategist, Rhics Technology UK
Christian is an Oxford University certified Digital Marketing Strategist with 10 years practical experience in the IT industry. He maintains an impressive portfolio of over 300 successfully executed projects within various disciplines.
He has consulted on numerous IT projects for international clientele; managing stakeholders and workforce spread across several countries. Most recently, he has led the design of projects for brands including Chartered Insurance Institute (CII) London, Virgin Atlantic, British Airways, Co-op Bank, Antigua High Commission London, Caribbean Confederation of Credit Unions (CCCU), Cooling Tech, Edward B. Beharry Group, Standard Chartered Bank amongst many others.
Christian has a track record of successfully implementing effective digital marketing strategies for a number of global organisations.
Wednesday, 28 – 30th July, 2021
5pm – 10:00pm (BST)
$250 (Early bird fee) / $350 (Standard fee)
Early bird price expires on the 20th of July, 2021
More Testimonials & Reviews
Register for Digital Marketing Webinar
You would be redirected to the ticket page after registration.