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A Practical Digital Marketing Training Masterclass

  • A 3-day online practical workshop designed to give you all the skills, tools and frameworks you need to run successful digital campaigns on Facebook, Instagram, LinkedIn, Twitter, YouTube Google Adwords, SnapChat, TikTok etc.
  • The practical webinar organised by Rhics UK empowers individuals with new skills and models required to create more value on digital platforms; helping businesses remain relevant, competitive and profitable.

  • The webinar will highlight the key trends in the industry and provide frameworks for marketers to develop effective strategies for sustainable growth.

  • Learn some of our tried and tested digital marketing trade secrets, acquire the technical know-how needed to successfully manage digital marketing campaigns.

  • We have trained over 1,000 marketing professionals around the world. We will teach you the same strategies we have used to grow over 300 businesses online.
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Training Benefits

  • Increased Revenue, Reduced Costs: Digital strategies deliver a higher ROI than other traditional forms of marketing and/or advertising, mainly by generating higher conversion rates in relation to initial costs. You will learn how to develop and implement digital strategies that will significantly improve your revenue and reduce operational costs.
  • Improved Real-time Customer Services: Through daily active engagement, organisations can respond quickly to customer requirements. You will learn how to analyse data and gain valuable insights that aid smarter business decisions through social listening,
  • Increase brand awareness and customer loyalty: You will learn how to connect with customers at each touchpoint, making it easier to find your products and services. Learn how to increase top of mind brand awareness, customer retention and brand loyalty.
  • Improved Competitive Advantage: Digital marketing, Search Engines & Social media all provide level playing grounds for businesses as the cost of participation is relatively low. It keeps you at par with rivals, allowing for keen competition. Learn how to leverage tech for business growth.

Hear from Previous Participants

Stefan Sealy 

Cathedral Credit Union

The training was very comprehensive and allowed me to learn alot of information that I will use at my organization. The presenter made it very clear and interactive.

Hayden Ferreira

Venture Credit Union

From a Director’s perspective, it provided a basis of understanding to support IT/Marketing initiatives with good balance between technical context and relatable real life applications.

Retesha Smith Boyd

Grenada Union of Teachers Co-operative Credit Union

Training objectives exceeded my expectations. programme will enable us to assess where we are now and develop a plan to deliver value

Learning Outcomes

  • Acquire, retain and extend customers through digital avenues.
  • Provide rich customer experiences through creation of engaging content.
  • Increase website traffic and search ranking through practical, industry-standard search engine optimisation techniques.
  • Acquire new skills for entry into a new industry as a Digital Strategist, Digital Marketer, SEO Consultant, Business Analyst etc
  • Stay up to date with the latest trends in the digital marketing, social & mobile industries
  • Understand digital platforms and how to leverage them for business growth.
  • Create value for the business, its people, customers and the society at large through digital marketing
  • Formulate digital strategies with KPIs that are closely aligned to the core business objectives.
  • Increase online visibility and bottom-line profitability
  • Improve overall customer services through automation.

Module Breakdown

SEO Search Engine Optimisation

Pay-per-Click Advertising

A practical hands-on, step-by-step, guidance on setting up, managing and analysing PPC campaigns across all the major platforms including: Facebook, Instagram, LinkedIn, Twitter, YouTube Google Adwords, SnapChat, TikTok etc.

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Mobile Marketing & Hyper-Connectivity

Advancements in technology have made mobile devices easily accessible. Mobile devices have facilitated the proliferation of social media and digital platforms, in turn shaping up the modern customer into a hyper-connected consumer. You will learn the characteristics of the hyperconnected consumer and understand how mobile  marketing can be used to add value at each touchpoint of the consumer buying journey.

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Analytics & Reporting

Over 75% of online experiences start with a keyword search on the major search engines. Consumers are also increasingly using social media platforms as search engines. It is important that you understand how to optimise your content and assets to ensure organic visibility when consumers search for your products and services online. SEO is an important aspect of digital marketing as it could dramatically reduce the overall cost of advertising.

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Strategic Social Media Marketing

A hollistic breakdown of social media platforms. Understand the relevance and application of Facebook, Instagram, Twitter, SnapChat, WhatsApp etc. Understand how to utilise Owned, Earned & Paid media on social media. Understand the role of influencers, seed marketing & word-of-mouth social referrals. Learn how to manage precision targetted and Re-targeting adverts on social media.

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Mobile Marketing & Hyper-Connectivity

Advancements in technology have made mobile devices easily accessible. Mobile devices have facilitated the proliferation of social media and digital platforms, in turn shaping up the modern customer into a hyper-connected consumer. You will learn the characteristics of the hyperconnected consumer and understand how mobile  marketing can be used to add value at each touchpoint of the consumer buying journey.

seo and ppc for business growth

Introduction to Search Engine Optimisation (SEO)

Over 75% of online experiences start with a keyword search on the major search engines. Consumers are also increasingly using social media platforms as search engines. It is important that you understand how to optimise your content and assets to ensure organic visibility when consumers search for your products and services online. SEO is an important aspect of digital marketing as it could dramatically reduce the overall cost of advertising.

Rhics Digital Marketing & Online Advertising

Programmatic Advertising: LinkedIn, Google, YouTube

Programmatic advertising uses machines and algorithms to purchase advertising display space. This automation leaves more time for humans to optimise, manage, measure, and improve the ads. You will be introduced to pay-per-click advertising platforms such as Google Adwords and LinkedIn. You will learn how to reach targeted audiences based on segments such as demographics, age, social standing, interests and geographical location.

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AI & Emerging Technology in Business & Marketing

AI or Artificial Intelligence is a buzz word for businesses these days and rightfully so. AI is changing the business landscape across several industries, yet most businesses haven’t adopted AI because they believe it requires huge technological and/or financial investment. This course will expose you to different applications of AI & emerging technologies in business & marketing. You will develop an AI powered customer service Chatbot.

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Value Creation: Goals, Objectives & KPIs

Traditionally, a firm’s value proposition was seen as fairly constant. Products might be updated but the basic value a business offered to its customer was assumed to be constant. New players have disrupted many industries by offering new value proposition powered by technology and platform business models. You will learn how to create Business, People, Societal & Customer values that are closely aligned to the core business goals.

Christian Junior – Lead Facilitator

Digital Transformation Strategist, Rhics Technology UK

Christian is an Oxford University certified Digital Marketing Strategist with 10 years practical experience in the IT industry. He maintains an impressive portfolio of over 300 successfully executed projects within various disciplines.

He has consulted on numerous IT projects for international clientele; managing stakeholders and workforce spread across several countries. Most recently, he has led the design of projects for brands including Chartered Insurance Institute (CII) London, Virgin Atlantic, British Airways, Co-op Bank, Antigua High Commission London, Caribbean Confederation of Credit Unions (CCCU), Cooling Tech, Edward B. Beharry Group, Standard Chartered Bank amongst many others.

Christian has a track record of successfully implementing effective digital marketing strategies for a number of global organisations.

$350 / $75

Early bird discount at an unbeatable price

More Testimonials & Reviews

Ruth Wilson
Soarers International

The greatest takeaway for myself and my team is that we’re able to improve our inbound marketing and sale. Also, how to attract customers, convert them and close them.

Royds Williams
Royds Williams Trinidad & Tobago

Testimonial:This seminar was timely and relevant for me because I’ve spent more time communicating online on a personal and business level. I found the facilitator to be knowledgeable in the subject matter and he was able to communicate the info in a simple and jovial manner. My awareness has risen toward possible online and physical…

Roger Duncan
Co-operative Bank

I found the training in digital strategies for business growth to be a real and practical journey towards my organization achieving a competitive edge in the industry; the finance e industry. It really put in focus our strategic plans; how we target our customers and remain relevant in a digital marketing world.

Raymond Osheku
Raymond Osheku Lagos, Nigeria.

I would like to commend you for the quality and volume of material you put together for the 2-day Digital Transformation Strategies course. I found every topic as a unique opportunity to expand my knowledge  and most importantly grow as a professional. As the Digital Marketing Personnel for my organisation, the strategies you taught has…

Nerissa Sam
Public Service Credit Union

One of the things that stood out to me is the fact that in order for your business to be relevant in this technological age, you can use the different social media platforms to promote your business. It can help you to get more customers.

Melissa Jones-Gittens
Melissa Jones-Gittens Trinidad & Tobago 

The mere fact that I am a repeat customer is proof of how impressed I am with your delivery and my belief that the material that is being taught at your courses adds value to position my business in a lead position for profitability and to achieve its vision. I learnt new concepts and feel more…
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Lynette Taylor
Communications Specialist, Barbados Financial Service Commission

Christian’s brain works as quickly as the internet when it comes to digital strategies and marketing ideas. He was free with his advice and guidance and whatever else he thought would help us understand and implement the knowledge into our organisations’ digital strategies. He has an interactive form of training that allows your learning to…

Kamoy Clarke
Kamoy Clarke Jamaica

Very detailed presentation, informative and precise.

Gavin Cornwall
Avantgarde / Pan-American Life Insurance

I just completed the Digital Strategies for Business Growth course which was moderated by Christian. This guy is fantastic; he knows his stuff. His delivery mechanisms are fantastic. He’s very conversant with the topic and I would suggest this course to everyone. My main takeaway from this course is that it has opened my mind…

ESEZOBOR OZOYA OYALE
ESEZOBOR OZOYA OYALE Nigeria

The seminar was quite enlightening and educative. I was made aware of the huge threat of cyber attacks on individuals. business organizations and governments. The need to be very careful with divulging information on the internet and opening of unsolicited or suspicious mail. The importance of security checks on personal profiles and status. The training…

Carlon Gabriel
Carlon Gabriel Grenada

I am Carlon Gabriel from the Communal Co-operative Credit Credit Union. I am very happy I took this course. The coopetition idea is great and the platform business model. I do believe we should keep in contact. Thanks

Aleem Yatali
Entrepreneur

I really enjoyed the practical approach to the class. Tremendous amount of information and hands-on exercises. Everything was excellent. This class has enhanced my digital marketing strategy for my business.

Alafia Whiskey
Operational Efficiency

This training has revitalised and motivated me. Where I saw limits before, I now see so much potential and opportunity. Every area touched on was relevant, and is applicable in todays world dominated by social media. The teaching style is excellent and very engaging! It was intense, yet enjoyable. I intend to utilise all that…
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