CadaWada aims to seamlessly connect emerging markets to the global financial ecosystem through an API driven platform. It is a one-stop money shop for financial services; enabling users to hold money (in multi-currency e-wallets),pay for stuff (bills, utilities, other users), spend money (buy stuff online, point of sale transactions, in-app store), transfer money (low cost international and local money transfers) and exchange currencies (buy & sell currencies in the FX marketplace).
Initially launched in London, UK and regulated by the FCA as an Electronic Money Transfer Institution, the platform will focus on serving some of the payment corridors currently overlooked by the major competitors such as the UK/Europe – Caribbean corridor.
An aggressive growth strategy will be employed within the first 12 months of operation to facilitate expansion into new jurisdictions. This strategy will focus on impeccable service delivery, word of mouth referrals, establishment of local partnerships, acquisition of licenses and regulatory compliances, digital / social media marketing and SEO.
CadaWada will operate as Web & Mobile Applications on Android & iOS